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Silicon srl is an Italian company specializing in the production and distribution of promotional items. In collaboration with DEREIN graphic design and communication studio, a process of brand repositioning was developed, including the restyling of the e-commerce platform and the activation of new digital channels.
The updated visual identity is also reflected in the exhibition display designed for trade shows and events, which incorporates the brand’s refreshed graphic elements and translates Silicon’s visual language into a coherent and immediately recognizable physical presence.
Credits:
Graphics by DEREIN
Construction by STIPA
Photography by Paolo Mottadelli
Silicon srl è un’azienda italiana specializzata nel commercio e nella distribuzione di articoli promozionali. In collaborazione con lo studio di comunicazione DEREIN è stato avviato un processo di ridefinizione dell’immagine del brand, che ha coinvolto il restyling della piattaforma e-commerce e l’attivazione di nuovi canali digitali.
La nuova identità visiva si estende anche al sistema espositivo progettato per fiere ed eventi, che integra gli elementi grafici aggiornati del marchio e traduce il linguaggio visivo di Silicon in una presenza fisica coerente e immediatamente riconoscibile nello spazio.
Silicon srl is an Italian company specializing in the production and distribution of promotional items. In collaboration with DEREIN graphic design and communication studio, a process of brand repositioning was developed, including the restyling of the e-commerce platform and the activation of new digital channels.
The updated visual identity is also reflected in the exhibition display designed for trade shows and events, which incorporates the brand’s refreshed graphic elements and translates Silicon’s visual language into a coherent and immediately recognizable physical presence.
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