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The 2026 Silicon stand was conceived as a fluid layout, a system of walls that invites visitors to move through it in seamless continuity with the rest of the fair. Its position at the entrance reinforced the concept: soft curtains frame the central element, the heart of the project. A central core serves both as storage and as a display feature – a niche carved into its volume highlights the most significant products, giving them the prominence they deserve within the space. Pastel colours and flat surfaces define an atmosphere that goes beyond the idea of a conventional stand, bringing rhythm and depth to the overall experience. Colour becomes the guiding thread of the entire project – a choice that runs across every scale of representation and underpins the production of supporting materials such as the physical model and axonometric drawings, tools necessary to convey the full chromatic and spatial complexity of the design. Products emerge naturally, through display areas integrated directly into the architecture of the space.
Credits:
Paolo Mottadelli photography
Lo stand Silicon per il 2026 è stato concepito come un layout fluido, un sistema di pareti che invita i visitatori a entrare in continuità con il resto della fiera. La posizione all'ingresso ha rafforzato il concept: le tende morbide accompagnano l'elemento centrale, cuore del progetto. Un nucleo centrale funge da storage e, allo stesso tempo, da elemento espositivo: una nicchia ricavata al suo interno accoglie i prodotti di punta, restituendogli il giusto rilievo all'interno dello spazio. Colori pastello e superfici piane definiscono un'atmosfera che supera l'idea di semplice stand, restituendo ritmo e profondità all'esperienza. Il colore diventa il filo conduttore dell'intero progetto – una scelta che attraversa ogni scala di rappresentazione e giustifica la produzione di materiali come il modellino fisico e le assonometrie, strumenti necessari per restituire la complessità cromatica e spaziale dell'intervento. I prodotti emergono in modo naturale, grazie alle aree espositive integrate direttamente nell'architettura dello spazio.
The 2026 Silicon stand was conceived as a fluid layout, a system of walls that invites visitors to move through it in seamless continuity with the rest of the fair. Its position at the entrance reinforced the concept: soft curtains frame the central element, the heart of the project. A central core serves both as storage and as a display feature – a niche carved into its volume highlights the most significant products, giving them the prominence they deserve within the space. Pastel colours and flat surfaces define an atmosphere that goes beyond the idea of a conventional stand, bringing rhythm and depth to the overall experience. Colour becomes the guiding thread of the entire project – a choice that runs across every scale of representation and underpins the production of supporting materials such as the physical model and axonometric drawings, tools necessary to convey the full chromatic and spatial complexity of the design. Products emerge naturally, through display areas integrated directly into the architecture of the space.
Ph. Paolo Mottadelli
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